Elvis Presley may be the single most important figure in American 20th century popular music. Not necessarily the best,
and certainly not the most consistent. But no one could argue with the
fact that he was the musician most responsible for popularizing rock
& roll on an international level. Viewed in cold sales figures, his
impact was phenomenal. Dozens upon dozens of international smashes from
the mid-'50s to the mid-'70s, as well as the steady sales of his catalog
and reissues since his death in 1977, may make him the single
highest-selling performer in history.
More important from a music lover's perspective, however, are his remarkable artistic achievements. Presley was not the very first white man to sing rhythm & blues; Bill Haley predated him in that regard, and there may have been others as well. Elvis
was certainly the first, however, to assertively fuse country and blues
music into the style known as rockabilly. While rockabilly arrangements
were the foundations of his first (and possibly best) recordings, Presley
could not have become a mainstream superstar without a much more varied
palette that also incorporated pop, gospel, and even some bits of
bluegrass and operatic schmaltz here and there. His '50s recordings
established the basic language of rock & roll; his explosive and
sexual stage presence set standards for the music's visual image; his
vocals were incredibly powerful and versatile.
Unfortunately, to much of the public, Elvis
is more icon than artist. Innumerable bad Hollywood movies,
increasingly caricatured records and mannerisms, and a personal life
that became steadily more sheltered from real-world concerns (and
steadily more bizarre) gave his story a somewhat mythic status. By the
time of his death, he'd become more a symbol of gross Americana than of
cultural innovation. The continued speculation about his incredible
career has sustained interest in his life, and supported a large
tourist/entertainment industry that may last indefinitely, even if the
fascination is fueled more by his celebrity than his music.
Born to a poor Mississippi family in the heart of Depression, Elvis
had moved to Memphis by his teens, where he absorbed the vibrant
melting pot of Southern popular music in the form of blues, country,
bluegrass, and gospel. After graduating from high school, he became a
truck driver, rarely if ever singing in public. Some 1953 and 1954
demos, recorded at the emerging Sun label in Memphis primarily for Elvis' own pleasure, helped stir interest on the part of Sun owner Sam Phillips. In mid-1954, Phillips, looking for a white singer with a black feel, teamed Presley with guitarist Scotty Moore and bassist Bill Black. Almost by accident, apparently, the trio hit upon a version of an Arthur Crudup blues tune "That's All Right Mama," which became Elvis' first single.
Elvis'
five Sun singles pioneered the blend of R&B and C&W that would
characterize rockabilly music. For quite a few scholars, they remain not
only Elvis' best singles, but the best rock & roll ever recorded. Claiming that Elvis
made blues acceptable for the white market is not the whole picture;
the singles usually teamed blues covers with country and pop ones, all
made into rock & roll (at this point a term that barely existed)
with the pulsing beat, slap-back echo, and Elvis'
soaring, frenetic vocals. "That's All Right Mama," "Blue Moon of
Kentucky," "Good Rockin' Tonight," "Baby Let's Play House," and "Mystery
Train" remain core early rock classics.
The singles sold well in the Memphis area
immediately, and by 1955 were starting to sell well to country audiences
throughout the South. Presley, Moore, and Black hit the road with a stage show that grew ever wilder and more provocative, Elvis'
swiveling hips causing enormous controversy. The move to all-out rock
was hastened by the addition of drums. The last Sun single, "I Forgot to
Remember to Forget"/"Mystery Train," hit number one on the national
country charts in late 1955. Presley was obviously a performer with superstar potential, attracting the interest of bigger labels and Colonel Tom Parker, who became Elvis' manager. In need of capital to expand the Sun label, Sam Phillips sold Presley's
contract to RCA in late 1955 for 35,000 dollars; a bargain, when viewed
in hindsight, but an astronomical sum at the time.
This is the point where musical historians start to
diverge in opinion. For many, the whole of his subsequent work for RCA
-- encompassing over 20 years -- was a steady letdown, never recapturing
the pure, primal energy that was harnessed so effectively on the
handful of Sun singles. Elvis,
however, was not a purist. What he wanted, more than anything, was to
be successful. To do that, his material needed more of a pop feel; in
any case, he'd never exactly been one to disparage the mainstream,
naming Dean Martin
as one of his chief heroes from the get-go. At RCA, his rockabilly was
leavened with enough pop flavor to make all of the charts, not just the
country ones.
Elvis' (and Colonel Parker's)
aspirations were too big to be limited to records and live appearances.
By late 1956, his first Hollywood movie, Love Me Tender, had been
released; other screen vehicles would follow in the next few years,
Jailhouse Rock being the best. The hits continued unabated, several of
them ("Jailhouse Rock," "All Shook Up," "Too Much") excellent, and often
benefiting from the efforts of top early rock songwriter Otis Blackwell, as well as the emerging team of Jerry Leiber and Mike Stoller. The Jordanaires added both pop and gospel elements with their smooth backup vocals.
Yet worrisome signs were creeping in. The Dean Martin
influence began rearing his head in smoky, sentimental ballads such as
"Loving You"; the vocal swoops became more exaggerated and
stereotypical, although the overall quality of his output remained high.
And although Moore and Black continued to back Elvis on his early RCA recordings, within a few years the musicians had gone their own ways.
Presley's
recording and movie careers were interrupted by his induction into the
Army in early 1958. There was enough material in the can to flood the
charts throughout his two-year absence (during which he largely served
in Germany). When he re-entered civilian life in 1960, his popularity,
remarkably, was at just as high a level as when he left.
One couldn't, unfortunately, say the same for the
quality of his music, which was not just becoming more sedate, but was
starting to either repeat itself, or opt for operatic ballads that
didn't have a whole lot to do with rock. Elvis' rebellious, wild image had been tamed to a large degree as well, as he and Parker began designing a career built around Hollywood films. Shortly after leaving the Army, in fact, Presley
gave up live performing altogether for nearly a decade to concentrate
on movie-making. The films, in turn, would serve as vehicles to both
promote his records and to generate maximum revenue with minimal effort.
For the rest of the '60s, Presley
ground out two or three movies a year that, while mostly profitable,
had little going for them in the way of story, acting, or social value.
While there were some quality efforts on Presley's
early-'60s albums, his discography was soon dominated by forgettable
soundtracks, mostly featuring material that was dispensable or downright
ridiculous. He became largely disinterested in devoting much time to
his craft in the studio. The soundtrack LPs themselves were sometimes
filled out with outtakes that had been in the can for years (and these,
sadly, were often the highlights of the albums). There were some good
singles in the early '60s, like "Return to Sender"; once in a while
there was even a flash of superb, tough rock, like "Little Sister" or
"(Marie's the Name) His Latest Flame." But by 1963 or so there was
little to get excited about, although he continued to sell in large
quantities.
The era roughly spanning 1962-1967 has generated a school of Elvis
apologists, eager to wrestle any kernel of quality that emerged from
his recordings during this period. They also point out that Presley was assigned poor material, and assert that Colonel Parker was largely responsible for Presley's emasculation. True to a point, but on the other hand it could be claimed, with some validity, that Presley himself was doing little to rouse himself from his artistic stupor, letting Parker
destroy his artistic credibility without much apparent protest, and
holing up in his large mansion with a retinue of yes-men who protected
their benefactor from much day-to-day contact with a fast-changing
world.
The Beatles, all big Elvis fans, displaced Presley
as the biggest rock act in the world in 1964. What's more, they did so
by writing their own material and playing their own instruments;
something Elvis had never been capable of, or particularly aspired to. They, and the British and American groups The Beatles
influenced, were not shy about expressing their opinions, experimenting
musically, and taking the reins of their artistic direction into their
own hands. The net effect was to make Elvis Presley,
still churning out movies in Hollywood as psychedelia and soul music
became the rage, seem irrelevant, even as he managed to squeeze out an
obscure Dylan cover ("Tomorrow Is a Long Time") on a 1966 soundtrack album.
By 1967 and 1968, there were slight stirrings of an artistic reawakening by Elvis.
Singles like "Guitar Man," "Big Boss Man," and "U.S. Male," though
hardly classics, were at least genuine rock & roll that sounded
better than much of what he'd been turning out for years. A 1968
television special gave Presley
the opportunity he needed to reinvent himself as an all-out
leather-coated rocker, still capable of magnetizing an audience, and
eager to revisit his blues and country roots.
But Elvis' voice did
sound good, and he returned to live performing in 1969, breaking in
with weeks of shows in Las Vegas. This was followed by national tours
that proved him still capable of being an excellent live entertainer,
even if the exercises often reeked of show-biz extravaganza. (Elvis never did play outside of North America and Hawaii, possibly because Colonel Parker,
it was later revealed, was an illegal alien who could have faced
serious problems if he traveled abroad.) Hollywood was history, but
studio and live albums were generated at a rapid pace, usually selling
reasonably well, although Presley never had a Top Ten hit after 1972's "Burning Love."
Presley's '70s recordings, like most of his '60s work, are the focus of divergent critical opinion. Some declare them to be, when Elvis
was on, the equal of anything he did, especially in terms of artistic
diversity. It's true that the material was pretty eclectic, running from
country to blues to all-out rock to gospel (Presley
periodically recorded gospel-only releases, going all the way back to
1957). At the same time, his vocal mannerisms were often stilted, and
the material -- though not nearly as awful as that '60s soundtrack
filler -- sometimes substandard. Those who are not serious Elvis fans will usually find this late-period material to hold only a fraction of the interest of his '50s classics.
Elvis'
final years have been the subject of a cottage industry of celebrity
bios, tell-alls, and gossip screeds from those who knew him well, or
(more likely) purported to know him well. Those activities are really
beyond the scope of a mini-bio such as this, but it's enough to note
that his behavior was becoming increasingly unstable. His weight
fluctuated wildly; his marriage broke up; he became dependent upon a
variety of prescription drugs. Worst of all, he became isolated from the
outside world except for professional purposes (he continued to tour
until the end), rarely venturing outside of his Graceland mansion in
Memphis. Colonel Parker's financial decisions on behalf of his client have also come in for much criticism.
On August 16, 1977, Presley
was found dead in Graceland. The cause of death remains a subject of
widespread speculation, although it seems likely that drugs played a
part. An immediate cult (if cult is the way to describe millions of
people) sprang up around his legacy, kept alive by the hundreds of
thousands of visitors who make the pilgrimage to Graceland annually. Elvis
memorabilia, much of it kitsch, is another industry in his own right.
Dozens if not hundreds make a comfortable living by impersonating the
King in live performance. And then there are all those Elvis sightings, reported in tabloids on a seemingly weekly basis.
Although Presley
had recorded a mammoth quantity of both released and unreleased
material for RCA, the label didn't show much interest in repackaging it
with the respect due such a pioneer. Haphazard collections of outtakes
and live performances were far rarer than budget reissues and countless
repackagings of the big hits. In the CD age, RCA finally began to treat
the catalog with some of the reverence it deserved, at long last
assembling a box set containing nearly all of the '50s recordings.
Similar, although less exciting, box sets were documenting the '60s, the
'70s, and his soundtrack recordings. And exploitative reissues of Elvis
material continue to appear constantly, often baited with one or two
rare outtakes or alternates to entice the completists (of which there
are many). In death as in life, Presley continues to be one of RCA's most consistent earners. Fortunately, with a little discretion, a good Elvis library can be built with little duplication, sticking largely to the most highly recommended selections.